The obsession with a perfect smile is nothing new. When cinema became mainstream in the late 1920s, we saw gorgeous people with dazzling smiles on the big screen and fell in love with beautiful healthy teeth.
More than a hundred years later, our fascination with white teeth remains the same! Scroll through any Instagram feed and you will come across thousands of visuals of beautiful smiles. From mega movie stars, big celebrities to mid-level influencers, everyone is promoting the perfect, dazzling smile with the help of teeth whitening products. From teeth whitening strips to at-home LED teeth whitening devices, you will find influencers everywhere collaborating with dental cosmetics teeth whitening brands.
Teeth Whitening Startup: The Perfect Business Venture of 2021
If you are thinking of establishing your brand in the teeth whitening industry, what does the picture-perfect culture of social media tell you? Is it worth it to start a dental whitening business? Find your answers here.
1. The Need to Look Selfie-Ready!
A picture speaks a thousand words. And, when people are looking at picture after picture of beautiful people with striking smiles, they are inspired to look the same. Today’s Millennial and Gen-Z population values a perfect set of white teeth.
Previously, consumers focused on straightening crooked teeth, but with the advent of ultra-HD viewing devices and superior quality print media, the color of teeth has become a matter of utmost importance. According to the American Academy of Cosmetic Dentistry, 99.7% of Americans believe a smile is an important social asset. Americans spent more than $1.4 billion on OTC teeth whitening products in 2017. Another survey disclosed that 80% of Americans in the 18-49 age group wanted whiter teeth.
Now that Americans are getting vaccinated, everyone is venturing out to enjoy a glorious summer. Whether it is the pressure of looking flawless for a weekend with friends or uploading that perfect Hot-Girl-Summer post on Instagram, a stunning and bright smile has become a necessity.
2. Excellent Teeth Whitening Results are More Tangible than Ever!
With the wide availability of teeth whitening products, ensuring a beautiful smile has become more accessible than ever. If you consider other cosmetic and beauty products, results are not always per the consumer’s expectations, but teeth whitening products are more effective and safer than before.